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Roads to China

June 25 @ 1:00 pm - 6:00 pm

Free

Strategies for building effective relationships with China

The 2017 Midlands Engine China Strategy states that ‘China should be a priority in the ME’s trade and investment strategy‘. Based on 2016 trade statistics, 85% of export goods in the ME region were from the West Midlands, consisting mainly of road vehicles and power generating machinery. Hence, although the ME region as a whole has a trade deficit with China, the West Midlands has a trade surplus.

However, we should not be complacent, as global political changes are affecting China’s economy, which impact on our trade and investment relationships with China. We also need to diversify from our reliance on vehicle exports (which accounts for 77% of our goods export to China), as well as expand our export in services, including tourism. We need to work together more collaboratively, as the Midlands Engine China Strategy identified that a major obstacle to more effective engagement with China is the lack of partnership working amongst key institutions in the region.

‘Roads to China – Strategies for building effective relationships with China’, organised by Birmingham China Business Forum (BCBF), in collaboration with Universities and Industry Leaders, aims to establish a realistic and practical West Midlands China Strategy, taking into consideration the broader strategies identified in the Midlands Engine China Strategy.

Venue

Aston Business School
Aston University
Birmingham, B4 7ET United Kingdom
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